Instagram, a fastest growing Social Media network has more than 500 million users. It is a social network not to be missed to reach potential global customers .

In order to improve your Instagram marketing, you need to increase your followers on a steady and consistent basis. After all, the more people who come in contact with your brand and follow you on Instagram, the larger your audience is that you can potentially reach every time you post.

Here are 2 easy tips to implement Instagram marketing that will help to grow your brand — for free.

1. Take advantage of Instagram Business profile
Instagram just started to roll out business profiles, which heavily mirrors Facebook’s business profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the business.

Along with the contact option, business profiles have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. If you use your Instagram account for your business, you may also consider converting your personal profile to a business profile in order to take advantage of these options.
The more you understand about how your users are interacting with your brand, the better you can make adjustments to improve your engagement.

2. Leverage Instagram Ads :
Using Instagram ads , marketers can now reach specific category of Instagram users. Instagram ads have become an enticing avenue for brands looking to increase engagement and web traffic.

If you want your brand / product to reach out to global market , we would love to help you get started on your first Instagram ad.